ROCHESTER, N.Y. – Hailed as the “ideal press” for producing high-end collateral, direct marketing and photo specialty products, Xerox Corporation (NYSE: XRX) has added new product enhancements and a customization program to its Xerox iGen4™ press. The features extend the range of print jobs that generate new business opportunities and profits for print providers.
Dependable image quality key to Xerox iGen4 users; drives business
Print service providers from Maine to Russia rely on Xerox’s iGen4 press to expand their digital businesses with direct mail pieces, photo books and specialized calendars.
DMM, Inc., a direct marketing solutions provider based in Scarborough, Maine, produced a fundraising campaign for the Biodiversity Institute on its iGen4 press. “Adopt-a-Loon” postcards were designed to raise awareness and drive funding for the institute’s environmental efforts – sharp detail and accurate color reproduction were musts to preserve the quality of the wildlife photography.
Green production was essential since the Biodiversity Institute studies the impact of contaminants on the environment. The postcards were printed without chemically processed inks on Forest Stewardship Council certified paper. The campaign resulted in 80 new loon “adoptions” and a 14.4 percent increase in donations over the previous year.
Adlis SAS selected the iGen4 press when it expanded its business to include photo books. The Paris-based digital print company’s storefront near the Louvre Museum is the perfect location to showcase its artistic photo books and the image quality made possible with the iGen4 press. continue reading...
Challenge Question # 1 
Europe’s top 25 Financial Services companies spend an estimated1 €9.2bn on sending information to their customers every year. Research commissioned by Xerox shows that customers tell us that they receive too much information and most if it is irrelevant; banks tell us that they believe better targeted communication would improve cross-selling and grow their revenue.
