PHILADELPHIA, April 21, 2010 – Print providers who rely on digital color technology from Xerox Corporation (NYSE: XRX) have proven that applications such as custom photo books, personalized creative mailers and scrap booking supplies are providing new profitable revenue streams and business opportunities.
Their testimonies correspond to a Caslon1 forecast that reports digital color page volume in North America will grow from nearly 10 percent of digital pages in 2008 to almost 50 percent of all digital pages printed – more than 325 billion pages – by 2017.
Martech, a strategic communications and digital imaging firm based in Kansas City, Kan., recently installed two Xerox iGen4™ Presses with Xerox FreeFlow® VIPP PRO Publisher, to expand its printing capabilities and attract new clients.
“The iGen4’s outstanding color matching and variable-data printing capabilities have led to innovative new projects and growth,” said Sam Schembri, chairman and CEO, Martech. “The heavy weight stock options allow us to print on a range of coated, uncoated and specialty papers – enabling us to produce pieces with creative, one-to-one messaging that differentiate them from traditional mailers or collateral.”
Looking to support a growing photo book business, AlphaGraphics®, based in Henrico, Va., installed a Xerox DocuColor® 7002 Digital Press with Xerox FreeFlow Print Server. The press is used to produce photo books, calendars, note cards and other photo specialty products for AlphaGraphics’ customer, MemoriesAlive.com. The decision to purchase the device came after Lloyd Cozens, general manager, AlphaGraphics, attended one of Xerox’s Business Development Thought Leadership Workshops on book publishing. continue reading...